Unlocking Revenue: Use Paid Advertising For Business Success

It goes without saying that paid advertising gives businesses an unfair advantage in all areas of the digital marketing landscape. With the right paid advertising strategies, your business can break away from the confines of organic growth and achieve significant momentum in digital growth. In other words, it can boost your business’s success in no time.

Having said that, it is crucial to have a proper strategy that is fully in line with your business and the goals you want to achieve in order to make the most out of the budget that you allocate for paid advertising.

With Shreem Business Solutions as your paid advertising partner, you can create and run highly strategic paid ad campaigns across all the leading channels to achieve your business goals. Our team has more than a decade of hands-on experience in crafting the perfect ad campaigns and aligning them with business USPs to achieve the targeted goals.

In this post, we have shared some core insights into the benefits that your business can get from effective paid advertising.

1. Lead Generation From the Get-Go

If you have a B2B business and want to leverage digital marketing tactics to generate leads right from the start, paid advertising strategies can help you get there. B2B business growth through ads focused on lead generation, such as the PPC strategy for Google Search ads, works wonders in driving more sales and improving revenue.

With paid advertising, you do not have to go the traditional route of regularly optimising your content pages, climbing up the ranking ladder, and appearing on the first page of search engine results to generate leads. Although proper SEO strategies work, they require a significant amount of time. And if you want quick results, it will not be the best option for you to achieve short-term goals.

In other words, when it comes to generating leads, you can capitalise on paid advertising to get started in creating a flow of leads and then gradually shift the lead generation dependency on SEO as you start achieving better organic growth.

2. Growth in Direct B2C Sales

It is often highly challenging for new B2C businesses to get direct sales from end customers organically, considering the competition that is on a stiff rise. But with paid advertising, your business can achieve significant growth in direct B2C sales. This, in turn, can help you streamline the entire revenue optimisation right from the early stage of your business.

Since paid advertising is dynamic, it offers you versatility in growing direct B2C sales not just on the website but also in marketplaces and other third-party products listing platforms.

For example, if you are building a D2C business, you can leverage effective paid advertising to grow direct sales in your D2C website (e-commerce store) as well as marketplaces like Amazon, etc. And with strategic ad campaigns (ideated for maximum conversions), you can maximise ROI in your business.

3. Hyperscaling Publicity and Branding

There is no denying the fact that new businesses, especially early-stage start-ups, need publicity to make a significant impact during the market entry as part of the launching phase. Since publicity through organic channels and barter collaboration can take a lot of time, digital marketing tactics such as paid advertisement is the best option to catapult your business and make headlines about the launch.
In fact, one of the best ways to achieve early business success with ads is through strategic publicity, specifically for consumer-facing brands. For example, you can strategise and create a thought-provoking ad campaign in a video content format and run it as ads on social media channels and content streaming platforms. With paid publicity, you can also create a significant level of branding during the initial stages of your business.

4. Creating a Strong Brand Recall Through Retargeting Ads

When focusing on business growth through ads, one of the critical areas that many business owners overlook is retargeting (also known as remarketing). With retargeting ads, such as Google Display retargeting ads, you can re-target prospective customers who have visited your website or social media pages before to create a strong brand recall. With strategic content and messaging, you increase the chances of converting those customers into leads or direct sales.

While macro conversions (prospects/customers taking action on the first website visit) do happen, they are less for many businesses. In most cases, prospects and end-customers visit the website and leave without taking action (micro conversion). And with retargeting ad campaigns, you can nurture the micro-conversion process by instilling a strong brand recall.

5. Targeting Competitor Keywords

One of the secrets of strategic marketing investments in paid advertising is targeting competitor keywords. With this strategy, you can target the keywords that your competitors are currently ranking for and make your business more visible to your prospects. This strategy is especially impactful for B2B businesses that want a competitive edge in their niche market.

New B2C businesses can also leverage this strategy to come on par with their competitors that have created a significant authority in SERPs and the target market. All in all, if the competitors are generating significant revenue from the keywords that they have built authority on, you can capitalise on this strategy and gain significant results within a short time span.

6. Better Results in Social Media

Effective paid advertising can also help you grow by leaps and bounds in social media. Considering the availability of various types of ad campaign objectives in leading social media platforms like Meta and LinkedIn, you can aim for various types of goals and achieve them in a short period of time.

For example, if you are launching a new consumer-facing brand and want to grow the brand’s page, you can create engagement ad campaigns and run them to gain new followers and page likes. This way, you can also create a strong brand presence in no time.

Social media ads also work great in enabling direct sales and lead generation. For B2C brands, website visit ad campaigns can help increase direct customer sales while B2B businesses can run lead generation and in-mail ad campaigns on LinkedIn to generate leads consistently.

Achieve High ROI from Paid Advertising with Shreem

Make the most out of the budget you allocate for paid advertising for your business as our team can help you reach a high ROI for every ad campaign. Contact us for a free and no-obligation consultation to learn how our paid advertising expertise can work to your advantage.