Why Digital Marketing for Startups is a Game Changer in 2024?
To launch and grow a startup in 2024, strategic digital marketing is highly important, and there are no two ways about it. Digital marketing for startups is undoubtedly a treasure trove that, if utilized properly, can help achieve amazing results for significant growth.
The online customer base has been on a steep rise (to a staggering 5.3 billion internet users in 2023) for quite a while now, and there has never been a better time for startups to tap into the valuable resources that the digital landscape has to offer.
Here are some of the insights into leveraging digital marketing for startups in 2024:
1. Limitless Reach Helps You Cater to A Large Audience Network
One of the primary and growth-oriented benefits of digital marketing for startups is reach. Unlike other forms of media and distribution, digital channels, such as search engines, social media, online marketplaces, online business listings, etc, boast a huge customer base and therefore offer significant reach.
The higher the reach, the more the number of target audience with ideal customer profiles (ICP) your startup business can cater to. This, in turn, helps you position your startup’s products and/or services in strategic ways while reaching out to the masses. In other words, the significant reach of the leading digital channels can catapult your startup business into mass exposure.
2. Unmatched Cost Effectiveness in Publicity and Branding
Gone are the days when startup founders needed to spend a lot of money to publicize their business and build a brand out of it. With the right digital marketing strategies, you can gain publicity for your startup business through attention-grabbing digital adverts and even run branding campaigns without spending the amount of money that traditional approaches, such as television commercials and magazine features, require.
What’s more interesting to know is you don’t necessarily have to spend money on publicity. Your marketing team can ideate and create catchy video content that has the potential to go viral on social media. In fact, creating viral organic content is one of the best startup growth strategies in terms of cost-effectiveness. If you plan to do this, be sure to follow the recipes to increase the chances of going viral, such as attention-grabbing video intro, highly relatable humour, fast-moving camera shots, shareable elements, and more.
3. Paid Advertising Gives You A Great Headstart
One of the quickest ways to gain significant online visibility for startups is through paid advertising. And since paid advertising is one of the most goal-oriented digital marketing strategies for startups, you can leverage it to achieve specific goals, such as direct sales, more traffic to your website, generating leads, improving branding, increasing page likes and followers, and more.
In essence, you can leverage paid advertising approaches, such as PPC advertising, to skyrocket your startup’s growth right from the get-go, be it more sales or disruptive branding. At Shreem Business Solutions, our PPC team has refined some of the proven methodologies to help startups run paid ads with a deep focus on ROI. Contact us to learn how our new-age digital advertising strategies can work to your startup’s advantage.
4. Build a Strong Foundation for Organic Growth With SEO
When it comes to growing online for the long run, it eventually boils down to the organic visibility you can have as part of growing in lean ways. As a startup founder/owner, you can build a solid foundation for your new business’s long-term organic growth with search engine optimization (SEO).
SEO for startups works exceptionally great considering the fact that a newly launched website has the potential to grow organically immensely when optimized the right way. The right approach to take is to inform your startup’s SEO strategy with industry-leading digital marketing tools for SEO, such as Semrush, Ahrefs, Moz, and more.
5. Strategic Content Marketing for Building Authority and Brand Voice
Content marketing’s impact on startups is profound as it is the best channel to achieve various types of organic growth goals, such as ranking top on search engine result pages (SERPs), building brand authority, and differentiating it from the competition with thought leadership content, and more.
Contrary to common perceptions, content marketing extends beyond the blog posts on your website. By utilizing all the touchpoints of content marketing, including branded graphics, insightful infographics, informational videos, share-worthy videos, live videos, podcasts, and webinars, you can grow your startup online organically and in meaningful ways.
6. Outperform your Competitors by Capitalizing on 2024 Marketing Trends
One of the best startup growth strategies is to hop on trends to ride the popularity wave and gain significant online visibility. One such approach is to capitalize on some of the biggest 2024 marketing trends, including:
- Generative AI (Artificial Intelligence) implementation
- Positioning the brand in genuine ways to break away from the AI clutter
- Content authenticity to differentiate from AI-generated content
7. Make your Brand the Talk of the Town With Disruptive Social Media Marketing
Social media is another primary digital marketing channel that allows you to grow your startup in disruptive ways. The best way to leverage social media marketing for startups is to formulate disruptive ad campaigns that stir hype and create posts and polls around that campaign to grow organically and get more engagement.
All in all, social media channels are one of the best mediums for you to get people talking about your brand which, in turn, eventually helps in achieving more sales directly through your website and also through third-party platforms, such as marketplaces and business listings.
8. The Best Digital Marketing Tools Give You an Unfair Advantage
Since digital marketing is essentially data-driven marketing, it definitely pays off to use the best marketing tools and leverage their insights into growing your startup business. For example, when using Semrush, you can check the keywords that your competitors are ranking for, and create highly optimized content to target those keywords and rank for them.
Traffic data intelligence tools, such as Hotjar, can help you monitor the navigational behavior of your website visitors, and then make changes to your strategic pages to convert those visitors into direct sales or leads.
Crack the Digital Growth Code for Your Startup with Shreem Business Solutions
At Shreem, we are all about helping startups and small/medium businesses make the most out of digital marketing in strategic ways, without spending heaps of money. We have the right team with industry-leading and data-first expertise that can help you achieve the digital growth you want for your startup.
Feel free to contact us for a fun, insightful digital marketing consultation that is absolutely free and does not have any obligations.
