How B2B Lead Generation Drives Growth and Profitability
Lead generation is the way to go when it comes to growing your B2B company. With advanced strategies, you can generate highly specific leads with strong intent that have high chances of sales conversion.
However, consistent B2B lead generation is not without its challenges. In this post, learn everything you need to know about the B2B lead generation process.
What is B2B Lead Generation?
B2B lead generation is the process of generating leads for B2B businesses through various digital marketing channels and strategies. With a streamlined and consistent B2B lead generation, you can improve your B2B business’s sales and ultimately revenue.
After generating B2B leads, it is equally important to have a proper process of nurturing the generated leads and converting them into deals. This becomes possible through a structured pre-sales and post-sales process.
B2B Lead Generation Is an Inbound Growth Engine
For B2B businesses, generating leads in inbound ways is significantly efficient and result-driven as compared to outbound sales processes, such as cold calls.
This is mainly because inbound leads have a higher and stronger intent as compared to cold prospects that your sales team has to nurture and convert. And the stronger the intent, the more likely the lead will convert into customers.
If you set a streamlined lead generation process through a specific B2B digital marketing strategy, your B2B business can achieve significant growth year over year, in terms of sales, revenue, and profitability.
How to Generate B2B Leads for Your B2B Company?
Digital marketing is the best way to generate B2B leads for your company. And there are several channels of digital marketing from which you can generate B2B leads consistently, including search engines, social media, marketplaces, communities, and more.
There are a lot of benefits of choosing digital marketing for B2B lead generation, including:
- Generating leads that are highly specific to your B2B business
- Targeting audiences with strong buying intent
- Ensuring consistency in B2B lead generation
- Delivering the right marketing messaging at every stage of the customer journey
Generating B2B leads through digital marketing becomes simple and hassle-free when you partner with the right B2B lead generation company that specializes in digital marketing. Check out the factors in the below section to understand how you can choose the right B2B lead generation company that uses highly advanced digital marketing tactics.
5 Factors to Consider to Choose the Right B2B Lead Generation Company
When you partner with a B2B lead generation company, you entrust them with the process of creating prospects that your sales team can nurture and qualify. And this process directly determines how much revenue your B2B company can make in a given period of time.
Therefore, it is important to choose the right B2B lead generation agency that has expertise in creating strategic lead generation plans and using advanced digital marketing tactics. Here are the five factors to consider:
1. Expertise in SEO for Organic Inbound Lead Generation
If you want to focus on organic B2B lead generation, then you must choose a lead generation agency that specialises in search engine optimization (SEO). With advanced B2B SEO strategies, your website can rank for high-intent keywords and generate inbound B2B leads organically through form submissions, live chat, and gated content.
Make sure that the B2B lead generation company you plan to choose has proven experience in B2B SEO and ranking website pages and blog posts for high-intent competitive keywords.
2. Expertise in PPC for Paid Inbound Lead Generation Through Paid Ads
While SEO is a time-consuming process, paid advertisement can help your business generate B2B leads in a quick period of time. If you want to focus on generating B2B leads from the get-go, consider partnering with a lead generation agency that specializes in pay-per-click advertisement (PPC).
Make sure that the agency you choose to work with has expertise in creating strategic ad campaigns that target high-intent keywords and competitor keywords with biddings that balance the cost per lead and overall ad spend. Overall, the ad campaigns must deliver a high ROI from the B2B leads they generate.
3. Expertise in Social Media Marketing for Better Positioning
Social media marketing is another effective digital marketing channel through which you can position your B2B business in better ways and acquire prospects. Similar to search engine marketing and optimization, social media marketing offers organic as well as paid advertising options to generate B2B leads.
If you want to improve your business’s reach and positioning in the leading social media platforms for consistent lead generation, then make sure that the B2B lead generation company you choose specializes in social media marketing.
4. Expertise in Account Management for Customer Acquisition and Retention
Account management is one channel that many businesses overlook. However, if planned and executed properly, it can help generate high-ticket B2B leads regularly. In fact, it is one of the best options if you are just starting out on your B2B business.
It is also a great option for retaining existing customers for B2B businesses with recurring revenue models, such as a SaaS revenue model.
5. Experience in Catering to Global Markets for Improving Business Reach
If you have a product or service that caters to businesses worldwide, the chances are high that your target market is on a global level. In this case, it is important to partner with a B2B lead generation agency that has experience in catering to target audiences across global markets.
This way, you do not have to partner with multiple agencies to cater to multiple global regions, including the Americas, Europe, Asia Pacific, and more.
Leverage B2B Lead Generation with Shreem Business Solutions
Are you planning to grow your B2B business’s sales and revenue by leaps and bounds? Partner with Shreem Business Solutions and achieve growth with consistent B2B lead generation. At Shreem, we have a full-fledged team of digital marketing experts with years of experience generating high-intent B2B leads.
We prioritize the unique needs of every B2B business and tailor our digital marketing-driven B2B lead generation strategies as per your needs and budget. Get in touch with us for a free and no-obligation consultation on how our digital marketing services can help you generate high-quality B2B leads and increase your business’s revenue.
