How to Use AI in Marketing for Your Business’s Growth

Marketing is one industry where artificial intelligence (AI) has been causing major disruptions. Businesses that are hopping on the AI bandwagon have the first-mover advantage and can capitalize on the growth that the technology is bringing.

Your business too can achieve significant growth by strategically implementing AI in digital marketing. Use this guide to understand AI from the ground up and learn how you can implement the technology to take your business growth to new heights.

What is AI? Specifically Generative AI?

AI, artificial intelligence, is a collective name for the process of creating models backed by machine learning algorithms that are capable of providing information, making decisions, and making predictions.

Generative AI is one of the subsets of the broad category of general AI that focuses on generating various types of outputs, such as content formats like image, text, video, speech, and more. Generative AI has seen significant developments in the past couple of years and is now disrupting a lot of industries, including digital marketing and specifically content marketing.

The Significance of AI in Marketing

If there is one industry that has seen some of the best applications of AI, it is marketing and its subset, digital marketing. From automation of repetitive tasks to improvements in creativity, many AI tools that have been launched in the past couple of years have caused major disruptions that have changed the way marketers, startups, and legacy businesses navigate the digital landscape.

Growth Opportunities for Businesses Through AI in Digital Marketing

By leveraging AI in marketing, businesses can get a competitive edge in a lot of areas and benefit from improvements in several areas, including branding, brand messaging and positioning, sales, revenue, and profitability.

Here are some of the most impactful ways AI in marketing can benefit your business:

1. Increased Efficiency in Content Creation

Right from Open AI’s Chat GPT to other tools, generative AI has been increasing efficiency in content creation and marketing by leaps and bounds. By using such generative AI tools, businesses can enable their marketing team to increase efficiency in creating various types of content, such as images, articles, videos, infographics, sales enablement documents, marketing collaterals, and more.

By using the right set of prompts and instructions, marketing teams can create content in a significantly short time, at a scale. By skipping the rudimentary method of manually creating content, businesses and their marketing teams can be more efficient in producing general as well as specific content, across all formats.

2. Extensive Marketing Automation

AI pushes the boundaries of marketing automation in a lot of areas. Businesses can leverage AI marketing automation through several ways and benefit from it. For example, AI-driven marketing automation can map the entire customer journey and identify major touch points that can be used to deliver content and messaging in impactful ways to improve conversions and sales.

B2B businesses can also use AI digital marketing automation to nurture leads in meaningful ways and convert them into prospects and customers. By using AI lead nurturing tools, businesses can identify and cater to all the pain points which helps convert the leads into sales deals.

3. Improved Customer Support

It goes without saying that customer support is also one of the crucial aspects of a proper marketing strategy that focuses on customer retention for recurring revenue. What’s interesting to know is that there are now a lot of AI tools that can help streamline the process of maintaining consistent customer support without the need for a large number of team members.

For example, businesses can use AI chatbots in their website’s live chat and mobile app’s customer support page. The AI chatbots can address more than 50% of the initial stage queries that customers may have. This way, the process of attending to a high volume of customer requests becomes streamlined, efficient, and less costly. Instant replies by AI chatbots during live chat sessions with prospects can also help improve sales and ultimately revenue.

4. High ROI in Paid Marketing Through Programmatic Advertisement

Considering the fact that achieving customer acquisition through paid advertisement methods like PPC advertisement has become expensive over the years, it becomes crucial for businesses to look for ways to optimize their ad strategy and lower acquisition metrics, such as cost per lead.

One such way is through AI. AI-backed programmatic advertising automatically bids and places ads in the most strategic ways so as to help businesses get the best ROI out of their ad spend. AI programmatic advertising also streamlines a lot of other areas, such as customer segmentation, personalized targeting, real-time campaign adjustments, lookalike audience optimization, automatic budget allocation, and more.

5. Deep Digital Marketing Data Analysis

Driving deep insights out of the available marketing data is one of the best ways businesses can gain a competitive edge over others. But it is easier said than done as it requires a lot of resources.

However, AI tools can help streamline this process and make it cost-efficient. Enterprise-grade deep learning AI models can crunch a high volume of marketing data and derive deep insights from it. Your team can then use the insights to optimize the existing marketing strategy or even create a new one.

AI in Marketing: Frequently Asked Questions

Still, have more questions about AI in digital marketing? Check out the FAQs below to explore this topic more:

What are the disadvantages of AI in marketing?

There are little to no disadvantages of AI in marketing at a broad level. There can be a few specific cons, such as a lack of emotional intelligence in crafting marketing messaging or understanding the emotional pulse of the market.

How does the future of generative AI in marketing look like?

Generative AI is here to stay and is only going to get better in the coming years. Therefore, it is a most for businesses of all sizes to implement generative AI into their digital marketing strategy.

Is implementing AI in marketing costly?

It entirely depends on the type of AI tools and models you want to use. Commercial and mainstream AI tools have low to mid-range pricing and therefore aren’t highly costly. And considering the significant improvements AI tools can bring, it makes sense for businesses to invest in such tools and improve their growth consistently.

Leverage AI in Marketing with Shreem Business Solutions

Put your business at the forefront of the AI revolution by implementing AI in marketing. We, at Shreem Business Solutions, can help you strategically implement AI tools across all your marketing efforts and improve the existing processes, be it brand awareness improvements or lead generation.

Get in touch with our experts and learn how we can help you leverage market-leading AI solutions to reinforce your digital marketing strategies and processes