What is SaaS Marketing? 5 Best SaaS Marketing Strategies!
SaaS (software as a service) companies require strategic digital marketing to achieve several business goals, such as improved reach in the target market, inbound leads generation, strategic brand positioning and awareness, improved sales and revenue, and more.
SaaS marketing helps achieve these goals, and SaaS marketers help make it possible through strategic content marketing, paid advertisement, social media marketing, communities, product marketplaces, and more. This process basically sums up the definition of SaaS marketing.
Types of SaaS Marketing
SaaS marketing can basically be categorised into two types: B2B SaaS marketing and B2B SaaS marketing. As the names themselves suggest, B2B SaaS marketing is for B2B SaaS companies while B2B SaaS marketing is geared towards B2B SaaS companies.
While both types of SaaS marketing are similar, the strategies used in them differ. This is mainly due to the fact that the buyer journey for B2C and B2B SaaS companies is different in most cases. The digital channels used are also different in B2C and B2B SaaS marketing.
Best SaaS Marketing Channels
There are several digital marketing channels that B2C, as well as B2B SaaS companies, can use for their SaaS marketing. Here are some of the best channels that can help bring significant results on a consistent basis:
- SEO (search engine optimization)
- Paid advertisement
- Content marketing
- Social media marketing
- AI marketing
AI in SaaS Marketing
SaaS marketing has never been the same as before, thanks to the game-changing approach that AI has brought. SaaS companies can now take their SaaS marketing to the next level by integrating AI in almost all of the processes.
For example, you can use AI tools to automate digital marketing processes, such as paid ads campaign planning and execution, generation of various content types like text, images, and videos, streamlining marketing data analysis, optimising web pages with deep insights, and more.
5 Advanced Strategies for SaaS Marketing
With the right strategies, you can make the most out of SaaS marketing and achieve the desired digital marketing goals for your SaaS company.
Below, we have listed some of the most advanced strategies that you can follow for impactful SaaS marketing:
1. Create Lead Generation Pages for SaaS Inbound Marketing
If your goal is to focus on SaaS inbound marketing, one of the best strategies you can follow is to create lead generation pages on your website through which you can generate inbound leads with the help of organic content marketing and SEO.
The lead generation pages in your website should be pillar pages that can either be blog posts or service/product pages. Optimise these pages with keywords that have the highest monthly search volume. The best practice is to create long-form content in lead generation pages; the optimal content length can vary from 1500 to 5000 words.
After this is done, create sub-articles that act as spokes to the lead generation page that is the hub. In the sub-articles, link to the lead generation pages using keywords used in them as anchor texts.
Equally important is to feed do-follow backlinks to the lead generation pages to improve their page authority and make them rank higher in the search engine result pages. The higher the lead generation pages rank, the more inbound leads you can generate.
2. Create Product Listings in Strategic Marketplaces
Another strategic way to generate inbound leads for your SaaS company is to list your SaaS product in the right marketplaces and product listings. With this approach, your SaaS product can get a vast reach and find the right target audience.
For example, Product Hunt is one of the leading product listing websites that has a large customer base. If you have recently launched your SaaS product, it can be the perfect platform to bring your product to the right target audience.
3. Leverage PPC Ads for Fast Results
There is no denying the fact that organic marketing, such as SEO and content marketing, can take time to bring results. In the meanwhile, you can leverage PPC ads to strategically position your SaaS products and services to the right target audience.
This way, you can generate more leads and gain more customers in no time. However, it is important to be careful and make highly informed decisions to keep the bidding and cost per lead metric in check. You can also leverage programmatic advertising and harness the power of AI in further optimising your paid ads to gain better results.
4. Leverage LinkedIn for Strategic B2B SaaS Marketing
If you want to focus on B2B SaaS marketing, particularly social media marketing, then there is no better platform than LinkedIn. From creating brand awareness to reaching out to the right target audience through organic social media marketing and paid ads, you can do and achieve a lot on LinkedIn.
To be able to do this, it is important to partner with the right SaaS marketing agency that specialises in social media marketing and content marketing. If you want to also focus on other aspects of SaaS marketing, make sure to partner with a one-stop solution provider that covers all the aspects of digital marketing.
5. Host Online Events and Webinars
Lastly, events, such as webinars, are often overlooked but can be highly effective when it comes to marketing your SaaS product or service. Unlike other strategies and digital marketing channels, you can communicate face-to-face with your ideal prospects through online events like webinars and live events.
This way, you can build more trust and increase the likelihood of converting prospects into buyers. Also, you can take the data of the event attendees and retarget them through paid advertisement and create a strong brand recall. This also helps convert prospects into customers in a cost efficient way.
Leverage SaaS Marketing with Shreem
Implement SaaS marketing strategically and achieve your desired marketing and business goals with Shreem Business Solutions. At Shreem, we have a lot of experience in helping SaaS companies hyper-scale their inbound lead generation and increase sales and revenue significantly year-on-year.
Connect with us and discuss how we can tailor our solutions to meet your SaaS marketing needs.
