What to Expect From a B2B SaaS Marketing Agency?
When it comes to growing and scaling your B2B SaaS business, B2B digital marketing is undoubtedly one of the key areas to focus on. However, if you do not have expertise and experience in strategizing and executing B2B SaaS marketing, it can be challenging for you to grow your business.
Partnering with a B2B SaaS marketing agency is the best option when it comes to positioning your SaaS business online strategically and generating a lot of high-quality leads.
Equally important is to know what to expect when partnering with a B2B SaaS marketing agency. To help you in this, we have shared some deep insights below.
Areas Where Marketing Support Will Be Provided
One of the most important factors to expect from a B2B SaaS marketing agency is the type of SaaS marketing support. To do this, first understand the type of digital marketing agency you are partnering with. Explore their digital marketing services to learn the types of marketing services they offer.
Based on their service offerings, you can have your expectations. For example, if you are planning to partner with a full-stack digital marketing agency, the chances are high that such an agency can offer marketing support in every area, be it SEO, social media marketing, and more.
On the other hand, agencies that specialise in a particular area of marketing, such as PPC advertising, content marketing, etc, often provide expertise in that area and do not cover other areas. Based on your business growth requirements, you can choose between the two agency types.
Another critical factor to consider when exporting marketing services is implementing AI in marketing. With the rapid growth of AI, it is important that you partner with a trusted B2B SaaS marketing agency with leading AI expertise, such as Shreem Business Solutions.
Short-term Marketing Results to be Expected
When partnering with a B2B SaaS marketing agency, it’s important to expect results from them not only for the long term but also for the short term. This way, you can analyze their performance and decide on whether or not your business is gaining value from the marketing spend.
Here’s the list of some of the short-term marketing results to expect within a year after onboarding a B2B SaaS marketing agency:
- 10% improvement in website visibility and overall average position
- 10% to 15% improvement in organic inbound B2B lead generation
- 70% to 80% improvement in paid B2B lead generation
- 10% to 15% improvement in social media growth
Based on your business’s marketing requirements and goals, make sure to add more metrics that you can track to analyse the significance of the short-term marketing results.
Long-term marketing results to be expected
Similar to analysing short-term marketing results, you must also analyse long-term marketing results that the agency delivers. Based on the agreement and the contract you have made with the B2B SaaS marketing agency, you should set your expectations accordingly.
For example, if you have decided in the agreement with the agency that success factors, such as significant growth in website traffic and organic inbound leads, should be integral to the long term marketing results, it is important that you expect the same when analysing the long term results after significant period of time, such as 2 years.
Here’s the list of some of the long-term marketing results to expect from the agency:
- 60% to 70% improvements in overall website visibility and average position
- Significant improvements in visibility on AI tools and searches
- 80% to 90% improvements in organic inbound B2B lead generation
- 80% to 90% improvements in paid inbound B2B lead generation
- Significant improvements in webcore vitals optimization
- Highly refined brand positioning and messaging
- Significant improvements and brand search terms in leading search engines and AI tools
- Significant improvements in reviews and ratings in product review portals
- 70% to 80% improvement in social media followers and engagements
Get The Best B2B SaaS Marketing Results with Shreem
Achieve significant marketing results and high ROI with Shreem Business Solutions as your B2B SaaS marketing agency. We have years of experience in helping B2B SaaS businesses achieve their desired marketing results with optimised marketing spending.
Also, as an AI-first B2B SaaS marketing agency, we can help you future-proof your marketing strategy by helping you craft AI-focused marketing strategies.
Contact us today for a free consultation on how our advanced marketing solutions can help you achieve your goals. There will be no obligation for the consultation call!
Frequently Asked Questions
1. How to choose the right B2B SaaS marketing agency?
B2B SaaS marketing agencies that specialise in your industry are the best choice for you. For example, if you have a cloud computing SaaS business, look for agencies that specialise in cloud computing marketing.
2. Which is the best B2B SaaS marketing agency in India?
Shreem Business Solutions is one of the best B2B SaaS marketing agencies in India.
3. Will a B2B SaaS marketing agency help generate revenue?
Yes, a B2B SaaS marketing agency can help you generate more revenue in your business by improving organic and paid inbound lead generation.
4. What are the benefits of partnering with a B2B SaaS marketing agency?
You can improve your B2B SaaS business’s digital visibility by leaps and bounds when partnering with the right B2B SaaS marketing agency. You also gain other significant benefits, including significant improvements in lead generation, increased social media following, improvements in product reviews and ratings in marketplaces, visibility improvement in search engines and AI tools, and more.
5. Is it important to work with a B2B SaaS marketing agency?
If you do not have the budget and experience to build an
