How to Get Enterprise Customers for SaaS Products
If you have a SaaS business and are focusing on acquiring large enterprise customers, you have come to the right page. In this post, we have shared some of the most advanced SaaS marketing strategies you can leverage to achieve your goals.
Check out the actionable insights below:
1. Create an Enterprise-focused Marketing Messaging
One of the most important steps you need to take to acquire enterprise customers for your SaaS product is to create enterprise-focused marketing messaging. Craft the marketing messaging to mention that your SaaS product is specifically intended for large enterprises. You can further solidify this messaging by adding more details, such as:
- The enterprise-level benefits of your SaaS product
- The enterprise-level use cases your SaaS product supports
- The enterprise-level scalability that your SaaS product offers
- Product customizability options that suit large enterprises
- Option for deployment on on-prem servers
The more articulate your marketing messaging, the greater impact it can make in positioning your SaaS product to large-scale enterprise companies. We suggest taking time to craft highly impactful marketing messaging that you can experiment with for at least 6 months to 1 year.
Implement strategic marketing messaging across all your digital marketing channels, such as organic content marketing, SEO, paid advertisement, social media marketing, and more.
2. Develop and Design your SaaS Product / Service to be Enterprise Ready
Strategically created marketing messaging alone will not work when it comes to acquiring enterprise customers for your SaaS product. Your product itself also needs to be capable and ready. Therefore, make sure to develop and design your SaaS product to be enterprise-ready. Its enterprise-level features and functionality should work out of the box during demos and POCs (proof of concept) as well as project kick-offs.
You can also add a couple of features and functionalities that aren’t commonly available in the industry. With this approach, you can create unique USPs (unique selling propositions) for your SaaS product and attract large-sized enterprise businesses from all over the world.
These USPs will also help make the marketing messaging more impactful which, in turn, can help generate more large-sized B2B leads for your business.
3. Focus on Establishing Enterprise Clientele
As a business owner, you might know that having a strong clientele is one of the best conversion rate optimisation techniques you can implement to improve sales closures. Make sure to focus on building a good clientele of large enterprises.
When converting large enterprises into customers during the final stages of the sales deal, make sure that your service agreement and onboarding policy include the use of customer names and logos across your marketing channels, including the website.
With this approach, you can be confident knowing that you will not face legal issues in the future if any of your customers come across the list of customer names you have highlighted on your website and other marketing channels.
Also, it is important to get reviews from all your enterprise clients and highlight them in your website. As you would know, customer testimonials are one of the most important assets you can have to make your company look trustworthy and genuine. The better testimonials from enterprises you have on your website, the higher your chances of getting more large enterprise customers for your SaaS product.
4. Create SaaS Pricing Plans to Suit Large Enterprises
Apart from having an enterprise-ready SaaS product, it is also important to design your pricing to suit the budget and return on investment for large-sized enterprises. The industry standard approach for pricing SaaS products includes creating three pricing plans, including:
- Basic
- Most Popular
- Enterprise
The medium plan, Most Popular, can attract small and medium-sized businesses while the enterprise plan can be the best fit for large-sized enterprises.
On the other hand, if you offer tailored pricing for your SaaS product, make sure to mention them in your website’s product pricing page. You can also leverage your tailored pricing approach and craft your pricing marketing messaging to convey that large enterprises can get the best value and return on investment from your SaaS product’s tailored pricing.
5. Highlight Enterprise-Grade Security in Your Marketing Messaging
Lastly, make sure to highlight security aspects to get enterprise customers for your SaaS product. As you would know, security is the biggest priority for most large enterprises. Compared to small and medium businesses, large enterprises have more stringent security requirements.
Therefore, make sure to add enterprise-level security features to your SaaS product. Also, make sure to highlight the security features of your product in your digital marketing activities, such as content marketing and social media marketing.
There are many real-world cases of how highlighting the strong security of SaaS products has helped in acquiring large enterprise companies as customers. You can also create a dedicated security page on your website and highlight all the technical details of the security protocols your SaaS product implements.
Get Enterprise Customers for Your SaaS Product with Shreem
Get large-sized enterprise companies as your SaaS product customers through strategic digital marketing tactics. At Shreem Business Solutions, we can help you make the maximum impact from your digital marketing strategy and build a customer base of some of the largest enterprise companies from all over the world.
Schedule a free and no-obligation consultation with us and learn how we can help you ace your SaaS marketing.
Frequently Asked Questions
1. How do SaaS companies find customers?
Focusing heavily on digital marketing is undoubtedly the best way for SaaS companies to find customers. Market your product across various digital marketing channels, such as websites, product marketplaces, social media, communities, review portals, and more.
2. How to find a market for SaaS?
Perform extensive market research for the industry your SaaS product serves. If your product serves a specific niche segment of the industry, figure out the total addressable market in order to get a proper estimate.
3. How to get enterprise SaaS customers?
You must position your SaaS product to attract enterprise customers. One of the best ways to do this is to craft a strategic marketing messaging that positions your product as the best fit for large enterprises. Also, mention the use case your products support in order to make the positioning more impactful towards enterprise customers.
4. How to get your first 1000 SaaS customers?
If you want to get your first 1000 SaaS customers through PPC advertising, make sure to run Google ads and social media marketing ads with impactful copies and graphics. You can also provide limited offers in the ads, such as discounts and cashback upon purchasing your SaaS product.
If you want to do it in an organic way without spending any amount for ads, you can create organic social media content that attracts viewers. You can also create listings for your product in product portals.
5. How to market SaaS products?
You can market your SaaS products online through digital marketing. If you do not have expertise and knowledge in digital marketing, you can partner with a reputed digital marketing agency like Shreem Business Solutions and build a large customer base for your SaaS business.
