Enterprise SaaS Marketing Strategy for B2B Businesses

When it comes to marketing your enterprise SaaS product and service, having a proper strategy is a must. The marketing strategy must include focus areas and action items that make your marketing efforts bring high-value results.

In this post, we have shared a solid enterprise SaaS marketing strategy that you can use for your B2B business.

Build Your Solutions to be Scalable and Customizable

It goes without saying that the key to achieving success with marketing starts right from the product itself. To market to large enterprises, you must design your SaaS product to be highly scalable and customizable. Your SaaS product should be such that enterprises can easily downscale or upscale it as per their requirements.

The same goes for customizability. Make sure to prioritize customizability when working on product development and revamps. Many enterprises have highly specific requirements that can be addressed by customising certain functionalities.

When you have these two important factors covered, crafting a solid marketing message becomes seamless for generating B2B leads. You can highlight the scalability and customizability factor in your SaaS product and gain a competitive edge over others.

Offer Enterprise-Grade Security

Another important area to focus on during the product development stages is offering the type of security that large enterprises look for. Most large enterprises have stringent security requirements that third-party vendors must meet. From using industry-standard security protocols to complying with country-specific data regulations, make sure to address all the security areas of concern in your SaaS product.

Once you have built or refined your SaaS product with ironclad security, make sure to highlight the security aspect of your product across various marketing channels, including paid advertisement, content marketing, social media marketing, and more.

It is equally important to highlight your SaaS product’s enterprise-grade security when creating sales enablement documents, such as one-pagers, white papers, case studies, checklists, and more.

Acquire Certifications and Credibility that Large Enterprises Look For

Similar to the security aspect, it is important that your SaaS product has all the certifications and credibility that large enterprises look for. For example, if your SaaS product is designed to handle customer data of companies based in the US, you must have a SOC 2 Type 2 certification for your product.

Similarly, if you are planning to market your SaaS product to UK and Europe-based enterprises, your product must comply with GDPR.

Having these certifications will help you reinforce your marketing messaging and attract more large enterprise customers for your SaaS product.

Position Your SaaS Product for Enterprises Through Strategic Marketing

Another important strategy is to focus on positioning your SaaS product strategically. To attract large enterprise customers, you must position your SaaS product as purpose-built for enterprises. When coming across your marketing campaigns, enterprises must be able to resonate with the value your SaaS product is providing to them.
There are several ways to do this, including:

• Showcasing specific functionalities of your product, as specifically built for large enterprises
• Highlighting enterprise-specific use cases that your SaaS product can cater to
• Showcasing the existing clientele of enterprises and their testimonials
• Creating case studies that show how your SaaS product has addressed various pain points of large enterprises

Offer White Glove Services Tailored for Enterprises

Lastly, if your SaaS product is built for a niche that requires enterprises to use a lot of IT resources, you can offer a white glove service. With a tailored and comprehensive white glove service, enterprises do not have to engage their entire in-house IT resources and use them for other higher priorities of the project.

In other words, the white glove service and support you provide should help enterprises use your solution to achieve their goals without disrupting their IT operations.

Craft the Perfect Enterprise SaaS Marketing Strategy for Your B2B Business

A proper enterprise SaaS marketing strategy not only helps your SaaS product stand out in the industry but also enable long-term growth by playing an integral role in acquiring large enterprise customers.

At Shreem Business Solutions, we offer industry-leading SaaS marketing solutions that help SaaS businesses build a fleet of large-sized enterprise costumers. Our experience in marketing to large enterprises can be your leverage in your SaaS niche.

Contact us today for a free and no-obligation consultation to understand how our SaaS marketing expertise can help you build an enterprise customer base.

Frequently Asked Questions

1. What is the best enterprise SaaS marketing strategy?

One of the best enterprise SaaS marketing strategies is to address the pain points of large-sized enterprises through the SaaS product’s functionalities. Highlighting your experience and expertise in solving such pain points is equally important.

2. Which marketing approach is the best for SaaS?

Content marketing is definitely one of the best approaches to position your SaaS product as the leader in your industry while gaining a competitive differentiation and advantage.

3. How to get large enterprise customers for SaaS products?

Positioning your SaaS product to be designed for enterprises is one of the best marketing tactics.

4. What are the best SaaS marketing channels to get enterprise customers?

Search engines, social media, product marketplaces, and tech communities are some of the best channels to strategically market your SaaS product.

5. How to market SaaS products with AI?

Use AI tools to create enterprise SaaS marketing strategies and execution roadmap. You can also feed real-time data into AI tools to get detailed analysis of result metrics and make informed decisions.