How Generative AI is Revolutionizing B2B Marketing
By now, you might have already known that generative AI is making waves in the digital marketing industry, including the B2B marketing sector. From accelerating content creation to improving sales enablement, generative AI tools are now revolutionizing almost all aspects of B2B marketing.
If you are a B2B business owner, then leveraging generative AI is a must for you, especially when it comes to improving your sales and gaining a competitive edge in your industry.
In this post, we have shared some of the most revolutionary ways generative AI is improving B2B marketing.
B2B Marketing Benefits of Generative AI in Content Marketing
If there is one area of B2B marketing that generative AI has revolutionized the most, it is content marketing. Almost all of the leading generative AI tools, such as Chat GPT, Perplexity, Google Gemini, and Microsoft Copilot, help generate high-quality and human-like content that can be used for SEO articles, website page content, brochures, case studies, and white papers.
What’s more interesting to know is that the scope of generative AI in content marketing isn’t just limited to text-based. There are now several advanced image and video generation tools like Dall E, Midjourney, Adobe Firefly, Recraft, Sora, Runway, Invideo, etc, that can help B2B businesses improve their visual marketing game while keeping things cost-effective.
B2B Marketing Benefits of Generative AI in Sales Enablement
While many B2B businesses focus on using generative AI tools to create content for the top and middle of the funnel for B2B lead generation, it is also important to note that these generative AI tools can also help create content for the bottom layer of the funnel, where sales conversions happen.
Yes, you can create sales enablement content using advanced generative AI tools. By generating text as well as visuals, B2B businesses can speed up the sales enablement collateral creation process. Whether it is a case study, white paper, or one-pager, generative AI tools can help generate various types of sales enablement collaterals and improve the B2B sales conversion process.
B2B Marketing Benefits of Generative AI in Account-Based Marketing (ABM)
Account-based marketing is another area of B2B marketing that generative AI tools have revolutionized in the past couple of years. One of the biggest benefits of generative AI in account-based marketing is a high level of personalization.
From creating dynamic messaging to crafting personalized and tailored content, generative AI tools can help optimize account-based marketing for B2B businesses at many levels. AI tools can also help automate several processes, such as content creation, data analysis, and targeting.
B2B Marketing Benefits of Generative AI in Social Media Marketing
Generative AI also brings a lot of benefits to social media marketing for business growth. B2B businesses can use generative AI tools like Chat GPT, Dall E, Invideo, ContentStudio, FeedHive, Buffer, and Flick to manage the entire gamut of social media marketing.
These generative AI tools not only help accelerate the content creation process but also amplify the creativity of social media teams and deliver high value in every post and video. One important point to remember is to always first prioritize manual intervention when preparing the social media content calendar to ensure it aligns with your brand positioning and messaging.
B2B Marketing Benefits of Generative AI in AI-based Marketing
It goes without saying that optimizing for AI-powered searches, such as Chat GPT Search, Google AI Overviews, etc, has become increasingly important. Therefore, when working on SEO, it is equally important to focus on improving visibility in AI tools to be one of the first movers in the shift in search engine traffic.
With tools like Chat GPT, Perplexity, Gemini, and Copilot, you can create strategies to optimize your articles and website pages and rank them high on AI searches. You can also use these tools to analyze the existing content on your articles and website pages and ask for suggestions to optimize them in ways that help in ranking higher for AI searches.
Leverage Generative AI in B2B Marketing with Shreem
Are you ready to make the most out of generative AI in your B2B marketing efforts? Leverage generative AI technologies in the most advanced and strategic ways with the help of Shreem Business Solutions, an AI-first digital marketing agency. At Shreem, we can help you power your digital marketing with advanced AI and take it to the next level. This way, you can have a significant competitive edge in your market and position your business as the industry leader.
Get a free and no-obligation consultation on powering your B2B marketing with advanced generative AI!
Frequently Asked Questions
What is generative AI and how does it work in marketing?
Generative AI is the type of AI that is designed to generate various types of content, such as text, images, and videos. Generative AI tools help create various types of content that can be used extensively in improving marketing efforts and results.
How does generative AI help in B2B marketing?
Generative AI can improve various aspects of B2B marketing, such as content creation, optimisation of existing website pages, improving sales enablement through strategic collaterals, and more.
What are the biggest benefits of generative AI in B2B marketing?
Some of the biggest benefits of generative AI in B2B marketing include improvements in content creation speed and quality, improvement in the ideation of various types of content, lower budgets required for high-quality video production, and more.
