In-House vs Digital Marketing Agency: The Best
When it comes to digital marketing for your business, you have two options: either build an in-house digital marketing team, or outsource the marketing process to a digital marketing agency.
Both options have their own set of pros and cons. And it’s on you to weigh them and choose the one that works best for your short-term and long-term requirements.
Here’s a brief comparison between an in-house marketing team and a full-fledged digital marketing agency:
in house vs digital marketing
In-House vs Digital Marketing Agency: Marketing Success and Results
The first and the most important factor to consider when comparing in-house and digital marketing agencies is marketing success. Out of the two options, which will help you achieve better success in marketing for products and/or services?
Both options have their own set of advantages when it comes to increasing the ones of marketing success. For example, you can provide your in-house marketing team with a deep level of knowledge about your products and services which will help them create some of the most informative content marketing campaigns in your industry.
On the other hand, the hands-on experience and professional expertise across various domains of a digital marketing agency can help you significantly improve your business’s digital visibility and start achieving the desired results.
In-House vs Digital Marketing Agency: Cost Implications and ROI
There is a common misconception that building an in-house marketing team has lower cost implications than using a digital marketing service. This is far from the truth as building an in-house team can have the same or higher cost implications.
There are several variables that add up to the cost of building an in-house marketing team such as:
- Salary of employees
- SEO and other marketing tool subscriptions
- Paid ads budget
The multiple variables involved in building an in-house team can make it challenging and complex to calculate or justify the ROI.
On the other hand, outsourcing the work to a digital marketing agency can simplify ROI calculation and justification. You can analyze the ROI based on the service charges you pay and the results that the marketing agency delivers.
In-House vs Digital Marketing Agency: Time Needed to Achieve Results
This is another area where hiring a digital marketing agency is more beneficial. It can take a significantly long time for an in-house digital marketing team to achieve the results as compared to a digital marketing agency.
This mainly has got to do with the fact that experienced digital marketing agencies have expertise and insights in way too many use cases. This means that they can cater to your digital marketing needs, regardless of how specific or complex it is.
Needless to say, hiring a digital marketing agency may help you improve your website visibility and achieve your business goals in a significantly shorter time as compared to starting from scratch with an in-house marketing team.
In-House vs Digital Marketing Agency: Short-Term Benefits
When it comes to short-term benefits and results, you are more likely to be successful by hiring a digital marketing agency as compared to building an in-house marketing team.
This mainly has got to do with the fact that digital marketing agencies like Shreem Business Solutions have the proven expertise to efficiently deliver short term results, such as leads and sales through paid advertisement.
In many cases, a significant amount of time is needed to make the in-house marketing team ready. There are several factors that can add to the longer time it can take for in-house teams to deliver short term results, such as:
- Hiring marketing team members
- Training marketing team members
- Finalizing and purchasing the marketing tools
- Conducting market research
- Preparing competitor analysis
- Researching keywords
- Creating a marketing strategy
In-House vs Digital Marketing Agency: Long-Term Benefits
Both options can help you achieve good long-term marketing results. The odds of your success depends on several key factors, such as:
- Content marketing strategy
- Social media marketing strategy
- Paid ads strategy and budget
- Community marketing strategy
- Overall marketing messaging
- Product and service positioning
- Retargeting ad campaign strategy
Overtime, your in house marketing team can gain enough experience to build competitive expertise and demonstrate authoritativeness to get enterprise customers and high-ticket sales. However, common challenges associated with in house teams, such as high attrition rates, can create talent sustainability challenges.
On the other hand, you can set specific KPIs (key performance indicators) that you can use to gauge the performance of the digital marketing agency you hire. Based on this, you can evaluate the value you get from outsourcing the work to an agency.
Achieve 100% Digital Marketing Success with Shreem
Guarantee complete marketing success for your business by partnering with Shreem Business Solutions. We are one of the leading digital marketing agencies in India that have helped some of the largest companies in the world reach their business goals through strategic digital marketing approaches.
We are also an AI first digital marketing agency that can help you achieve results in a significantly cost effective way.
Book a free and no-obligation consultation with us and understand how we can meet your requirements.
Frequently Asked Questions
1. How to create an in-house marketing team?
You can create an in-house digital marketing team by hiring for all the required roles, such as SEO, content marketing, PPC, social media marketing, web developers, graphic designers, and more.
2. How do you choose a marketing agency?
You can choose a marketing agency for your business by understanding the digital marketing services offered. You can also check their clientele to understand their credibility. Other factors, such as expertise in specific areas of marketing, marketing service plans and packages, and service level agreements and policies can help choose the right marketing agency.
3. Which is best for digital marketing: in-house or agency?
Both options are good, it entirely depends on your strategy and execution. A proper competitive analysis can help you find gaps in the market and craft your marketing messaging and add campaigns strategically.
4. How to use AI in digital marketing?
You can use generative AI tools to implement AI in marketing. By using AI tools, you can gain a competitive edge over others in your industry and gain results significantly faster.
5. Do digital marketing agencies give a high ROI?
Yes, you can expect a high ROI from the digital marketing agency you plan to use for your business. By analysing the quality of results that the marketing agency delivers, you can understand the ROI you can get from your marketing spend.
