How to Increase Website Visibility in AI Tools [100% Works]

With the breakneck speed at which AI platforms like Chat GPT, Perplexity, and others are improving, the likelihood is high that these platforms will gain a significant share of the online search market and compete head-to-head with Google Search.

As a business owner, you must focus on this change as a new digital marketing opportunity to rank your website in various types of AI search results, such as Google AI overviews, Chat GPT Search and Generative AI, Perplexity, and more.

But how to rank in these relatively new AI tools and search engines? Well, we are here to help you. We have listed some of the most impactful tips that can help you increase your website’s visibility in AI.

1. Optimize with Conversational, Long Tail, and Voice Search Keywords

One of the most important changes to make to your website content to improve visibility in AI search is to optimise the existing content with a long tail and voice search keywords that are conversational in nature.

For example, let’s say your company offers staff augmentation services. You may have already optimised your website content with broad and high-volume keywords such as “best staff augmentation services”

Now what you must do is optimise the same content with conversational keywords, such as “I want to know which staff augmentation service is the best for me.”

Similarly, when creating new pieces of content, such as blog posts, make sure to optimise for conversational keywords along with standard high-volume keywords.

With this exclusive SEO strategy, you can increase the likelihood of boosting AI visibility of your website and pages.

2. Address User Intent In Blog Posts and Service/Product Pages

Another impactful strategy you can implement in order to improve your website’s visibility in AI Overviews is to address user intent with accurate information.

With this approach, you deliver true value to your website visitors and therefore make their session on your pages worthwhile. This, in turn, helps improve dwell time.

It starts with understanding the intent of the keywords you plan to target. Once that is done, address the intent by providing useful and relevant information in your blog posts as well as service and product pages.

The more accurate and deeper information you provide, the better value and satisfaction visitors get from your website.

3. Follow the EEAT Rule

Google has already laid out the EEAT framework years back and it is one of the best guidelines you can follow in order to improve and demonstrate authority in your website and pages.

It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Implement this framework by using your experience in delivering expert information that has authority and a trust factor.

The information must be original and genuine and must be presented in a way that demonstrates your expertise and experience.

This way, you can present your website as more trustworthy with genuine information and rank higher on AI searches.

4. Improve Domain Authority with Link Juice from Authoritative Websites

Domain authority is often overlooked, but it is one of the most important factors when it comes to improving SEO. It is equally important in improving ranking in AI tools and chatbots as well.

A high domain authority signals expertise and trustworthiness which helps in increasing ranking for many queries and keywords.

Improve your website’s domain authority and page authority by gaining backlinks from authoritative websites. Implementing a proper guest post outreach strategy helps in getting do-follow backlinks from high-authority websites.

Also, make sure that you choose websites for backlinks that are relevant to your industry. For example, if you have a SaaS business and are focusing on SaaS marketing, make sure to reach out to authoritative third-party SaaS websites and gain do-follow backlinks via strategic anchor texts.

5. Implement Schema Markup

Lastly, it is important not to avoid the technical aspect of optimizing your website to boost AI visibility. AI search engines implement various sets of semantic analysis processes to understand your web pages and their context.

To enable such search engines to understand your website and pages better, providing structured data through schema markup helps.

Coordinate with your technical SEO and website development team to add structured data to your website’s backend. Proper implementation will help improve your website’s visibility for AI-driven search as well as voice search and regular search engine searches.

Increase Website Visibility in AI Tools with Shreem

Get a good head start in the AI race and improve your website’s visibility in AI tools and search engines with our AI-first digital marketing solutions. At Shreem Business Solutions, our team has mastered the process of improving website visibility and ranking in AI tools with a series of strategic and carefully planned steps.
Get in touch with us and learn how our solutions can help you rank your website higher in AI-driven search and achieve more revenue for your business.

Frequently Asked Questions

What is ranking in AI?
Ranking in AI is the list of results that AI tools like Chat GPT and Perplexity deliver. The answers to specific questions and search queries are often delivered in a curated and conversational form which is significantly different from the way regular search engines like Google and Bing deliver search results.

How to rank in Google AI Overviews?

Creating high-quality content, delivering value as per user intent, adding structured data, demonstrating expertise, and optimizing webpages with conversational voice-search keywords are some of the steps you can take to rank in Google AI Overviews and other AI-driven searches.

How to optimise for AI Overviews?

Optimise for AI Overviews by targeting long-tail and conversational keywords. Address the intent behind those keywords upfront in your blog posts or service and product pages. This process makes it easy for AI crawlers to easily understand your pages and their content.

How to get AI Overviews?

Get AI Overviews for your website by carefully crafting your website content with original and genuine information. Also, add long-tail and conversational keywords to the mix. Implementing schema markup and adding structured data further improves the odds.

How to rank AI-generated content?

After you have generated content in AI tools like Chat GPT, use AI content humanizer tools like Humanize AI or AI Humanizer to humanize the content. You can further humanize the AI-generated content by manually adding or modifying several content sections. Lastly, check in AI content detection tools like Copyleaks and ensure the content piece does not get flagged as AI.