5 Ways to Leverage Personalization in B2B Marketing Strategy
Did you know that one of the best sales conversion rate optimization techniques for B2B businesses is to add personalization to the marketing strategy? Yes, with strategic personalization, you can garner more interest among your prospects and even existing customers.
With personalization, your B2B marketing strategy can be 10 times more result-oriented!
To help you get started, we have shared some of the proven ways you can add personalization in B2B marketing for your B2B business.
1. Segment Customers/Clients
The first step to add personalization to your overall B2B marketing strategy is to segment the customers based on various parameters, including:
- Industry
- Geographical location
- Company size
- Business goals
You can further niche down into specific job profiles such as C suite, marketing directors, IT managers, and more.
By segmenting the customers, you can create ideal buyer personas for your business. With this approach, you can create highly specific content and solutions that resonate with them on a deep level. Such types of specific content and solutions also work well in addressing your prospects and customers’ pain points.
Another important aspect of understanding your audience to segment them is to tap into behavioral insights. Use tools like Google Analytics and other marketing data analysis platforms to understand how your potential customers are interacting with your website, social media, and email campaigns. The CRM platform you are using also works well.
2. Let Data Guide the Way
It goes without saying that data should be the guiding light when it comes to personalizing your B2B marketing strategy. Analyze the entire set of customer data you have to gain insights out of them. You can analyze your B2B leads data and understand the patterns in the type of business that are interested in your solutions.
For example, if you find that companies in the technology industry are the most interested in your solutions, you can then position your solutions accordingly.
Digging deep into your CRM data is also one of the best ways to leverage data analytics for personalizing B2B marketing. Analyze past data, such as inquiries, conversations, and even purchases to understand the buying journey specific to your business and implement the learnings in streamlining the funnel for future prospects.
3. Tailor Marketing Messaging
As part of implementing personalization in B2B marketing for your business, it is also important to tailor your marketing messaging by gaining insights from data analytics and the customer segmentation and ideal buyer personas you have worked on.
For example, when writing blog posts, white papers, and showcasing customer testimonials, make sure to speak to your prospects in ways that are most relevant to them. This includes using their industry’s terminology and methodology, addressing their pain points, giving examples of businesses in their industry that benefited from your solutions, and more.
You can also address your prospects with the ideal customer profiles you have crafted. For example, if you are creating a white paper that addresses high-level issues relevant to the C suite, make sure to address specific customer personas, such as CEO, CTO, CFO, and more.
4. Offer Customized Services
Integrating personalization not just in marketing efforts but also in your services and solutions is one of the best ways to improve your sales conversions. One of the biggest pain points for businesses when considering any type of B2B solution is pricing.
Considering this pain point, if you offer your prospects and existing customers the flexibility of customized pricing, you are sure to see an uptick in sales conversions as well as retention of existing customers.
You can also offer customization in other aspects of your service, such as support, managed services, solution licensing models, and more. This strategy works great if you are focusing on acquiringenterprise customers for your SaaS product.
Offering customization in several parts of your services will help your prospects personalize your offerings as per their specific requirements. As a result, you will not only see your revenue improve but also gain a significant competitive edge in your industry.
5. Retarget With Ads for Higher Brand Recall
As you would already know, the higher the number of marketing touchpoints you can create, the more prospects you will likely have interested in your B2B solutions. And one of the best touch points you can create is to re-target the prospects that have interacted with your campaigns before
With this paid advertisement approach, you can create a strong recall for your brand and improve the likelihood of conversions. Do not forget to re-target your prospects with personalized ad copies. Personalized graphics in the ad creative also help achieve better results.
Leverage Personalized B2B Marketing from Shreem!
Position your B2B business as the most relevant and value-oriented solutions provider across your prospects with personalized B2B marketing from Shreem Business Solutions. At Shreem, we have industry-leading expertise in helping B2B businesses (of all sizes and industries) acquire high-value prospects through specifically personalized B2B marketing strategies.
Let’s get on a call and we can help you understand how our personalized B2B marketing strategies can benefit you consistently.
Frequently Asked Questions
What is personalization in B2B marketing?
Personalization in B2B marketing refers to adding personal relevancies that resonate with ideal prospects. Compared to generic or standard B2B marketing approaches, a personalized approach helps gain more visibility and generate more B2B leads.
How to implement personalization in B2B marketing?
There are several ways to implement personalization in B2B marketing, including tailoring services, customizing marketing messaging, segmenting customers and their buyer personas, and more.
What are the best agencies that offer personalized B2B marketing strategies?
Shreem Business Solutions is one of the proven agencies for personalized B2B marketing. They have one of the best expertise in the industry when it comes to helping B2B businesses personalize their marketing efforts and gain better results.
How to personalize B2B marketing messaging?
Creating ideal buyer personas of your prospects is one of the best ways to personalize your B2B marketing messaging across all marketing channels.
What is the best way to personalize B2B SaaS marketing?
The best way to personalize B2B SaaS marketing is to offer segmented SaaS pricing, SaaS solution customization options, support for various types of use cases, and more.
