Leveraging SEO in B2B: Boosting Visibility and Generating Leads

Strategic SEO is highly critical for B2B businesses that plan to use the leading digital channels for lead generation and revenue. Compared to B2C SEO, B2B SEO is highly strategic as the sales funnel for B2B businesses is usually more complex.
However, with the right B2B SEO strategies, your business can build a high level of visibility online and establish sustainable models for consistent lead generation. And to do that, it is important to partner with the right digital marketing agency as SEO is a long-term process that helps achieve lean digital growth.

At Shreem Business Solutions, we have grown immensely as digital marketing partners for early-stage B2B start-ups as well as B2B SMBs and Enterprises. We have helped them leverage SEO-driven B2B lead generation to increase revenue multifolds.
Here are some of the primary areas and processes for significant B2B growth that a proper B2B SEO strategy, execution, analysis, and refinements can bring.

Visibility Enhancement in B2B Through Top Rankings on SERP

One of the best areas on the digital landscape where your B2B business can gain impactful visibility is search engine results pages, such as search results on Google and Bing. And it is through proper optimisation with B2B SEO techniques that it becomes possible to achieve top rankings on the leading search engine result pages.

The higher your SERP rankings, the more online visibility your B2B business gets. This, in turn, helps you achieve your business goals, such as sustainable lead generation through SEO. With increased visibility on SERPs, it also becomes possible for you to build your B2B brand presence in a lean and sustainable way which is quite challenging to achieve from paid ads.

Ensuring Consistency in B2B Lead Generation

Unlike paid ad campaigns that can generate leads only when they are actively running with budget allocation, lead generation through SEO is consistent and sustainable. One of the best ways to plan and implement SEO-driven B2B lead generation for your business is to create multiple lead generation pages (service pages or primary blog posts) and optimise them regularly to position them in the top SERP rankings.

By strategising content on these pages for encouraging the visitors to take action, such as filling up the form, initiating a chat, or downloading gated eBooks, your business can generate leads organically on a regular basis.

Beating Existing Competitor Pages with Featured Snippets

One of the biggest challenges of growing your B2B business’s presence online is to beat the existing pages of competitors that are already performing well on Google Search. Even with impactful digital marketing strategies, it can take several years to come close to the rankings of competitor pages that have high authority.

However, you can leverage a feature on Google Search called featured snippets to surpass the high-performing competitor pages to significantly increase your visibility, which, in turn, helps generate more leads.

Optimizing Pages for All Types of B2B Customer Intent

One of the most versatile aspects of SEO, including SEO for B2B success, is the flexibility you get in optimising various pages of your website for all types of B2B customer intent. For example, commercial intent may be the primary requirement for your B2B SEO efforts.

But you are not limited to just one type of intent; you can target various other types of intent, such as informational, transactional, etc, and perform keyword research accordingly to broaden the dimensions of the overall content marketing strategy in line with the B2B SEO strategy.

Building Authority in SERPs and Improving B2B Brand Value

One of the best B2B SEO techniques for digital growth is to build authority in search engine result pages which, in turn, helps enhance the overall B2B brand value. By targeting trending keywords through original and highly valuable content, you can showcase authority in specific subject matters and build your B2B brand credibility.

This approach also helps nurture B2B prospects who are on the top stage of the buying funnel by providing insights that drive them to take action. With authoritative content pages, it can also be possible to get do-follow backlinks organically from information curation websites that are relevant to your B2B industry.

Creating Demand Through B2B Demand Generation SEO Strategies

Another impactful way to leverage SEO for B2B success is to use it to focus on demand generation. One practical way to do this is to target keywords with intent that indicate specific wants in the industry, especially wants that do not have regularised supply.

You can then create pages and content that address these needs in ways that are aligned with your B2B service or product offerings. Another alternative approach is to add your business perspective to The regular needs in the industry to position your brand strategically and create demand for it.

Catering to Region-Specific B2B Prospects with Geo-Optimization

When it comes to SEO impact on B2B visibility, you can plan your business’s SEO strategy in ways that will also help target region-specific B2B prospects. With this approach, you can position your B2B business globally as well as locally, across different regions.

Local SEO can work wonders when it comes to optimising your website pages for specific regions. Integrating the Hreflang HTML attribute also works great in website content language translations when targeting specific geographical regions.

Thought Leadership for Positioning Your B2B Brand as an Industry Leader

Positioning your B2B brand as an industry leader can seem ambitious and challenging, and in some cases, it is. However, with the right B2B SEO strategies and the overall B2B digital marketing strategy, you can target the goal as part of planning the long-term digital marketing success of your B2B business. To do this, it is important to focus on thought leadership and create content that speaks to the decision-makers of your B2B prospects, such as CEOs, CFOs, CTOs, etc.

Leverage Strategic B2B SEO your Business with Shreem

Get an edge over your competitors in lean ways, generate leads consistently, build your B2B brand sustainably, and do more with our B2B SEO services. Our SEO and overall digital marketing team has years of experience and implements proven methodologies to help you achieve your B2B business goals.

Contact our team today for a free and no-obligation discussion.