Voice Search Optimization: A 2025 Guide
Over the last decade, the way consumers search online has changed drastically. One such significant change is searching through voice; a chunk of users regularly use voice search on their phones and smart speakers to skip the typing hassle. So much so that almost 70% of consumers (respondents of a PwC consumer intelligence survey) said they prefer the new way of searching online for something through voice assistants.
And interestingly enough, the voice search trend is increasing not only in the B2C (business to customer) space but also in the B2B (business to business) space.
What is Voice Search Optimization?
In simple terms, voice search optimization is the process of optimizing your website’s pages for voice searches. Think of it as similar to search engine optimization, which includes optimizing your webpages and blog posts with search keywords.
With properly planned and executed voice search optimization in the overall digital marketing strategy of your company, your webpages can have high visibility for a lot of voice searches that your customers and prospects make.
What Are the Benefits of Voice Search Optimization for Businesses?
There are several benefits you can achieve through proper voice search optimization. For example, when your customers and prospects search with voice on their phones, your webpages can rank in the top positions for those long search terms. As a result, you get more traffic and gain a competitive advantage in the voice search space.
Also, focusing on voice search helps you future-proof your business for voice searches and increase visibility on AI platforms like Chat GPT Search, Perplexity, Google AI Overviews, Gemini, and more.
Role of Voice Search Optimization in AI Marketing
Voice search plays an integral role in AI marketing. As you would know by now that AI is the future of digital marketing, and more and more users are transitioning to search on AI chats and search platforms like Chat GPT Search and Perplexity.
Since these AI platforms use NLP (Natural Language Processing), your webpages, when optimized for long and conversational search terms, will have a higher chance of being identified by the AI platforms for natural speech-like content. As a result, you can gain a competitive edge over others by appearing in user searches on AI platforms.
Strategies to Optimize for Voice Search
There are several strategic ways to optimize your website and webpages for voice search and gain high visibility for voice searches. Here are some of the best approaches to implement:
1. Add Long-Tail Keywords to Your Content
Compared to short mainstream keywords, long-tail keywords are mostly conversational in nature. These types of keywords have a strong intent as users define what they are looking for in a more detailed way. Also, many long-tail keywords have less competition (as compared to short keywords) and are easier to rank for.
Use advanced keyword research tools like SEMRush and Ahrefs to find long-tail keywords. Other tools like Google Keyword Planner and Answer The Public also work great in helping you discover untapped long-tail keywords and prepare optimization strategies around them.
2. Write SEO Articles/Blog Posts in a Conversational Tone
Another result-oriented strategy for voice search optimization is to write your webpage content and blog posts in a conversational tone. Gone are the days of writing SEO articles in an encyclopedic tone; the future is conversational content that keeps users engaged. And the better you engage your prospects, the higher the chances of turning them into customers for your business.
Address the readers directly, highlight their pain points (the problems they have been facing), and in the simplest ways, explain how your product or service solves them. Use a second-person tone of writing and avoid constructing sentences in passive voice (active voice always works).
3. Add Original and Unique Information to Your Website Content
One of the core pillars of content marketing that has always remained important is the originality of information. Many websites do not rank in traditional search as well as voice search, as they plagiarize content and related information from other websites.
The key is to deliver as much original information as possible. The uniqueness and originality of the information in your webpages can help you beat competitors and gain high visibility for high-intent voice searches.
4. Implement Structured Data
Sharing important details (that define your business) to search engines is a highly effective way to make the search algorithms better understand your website. And to do this, implementing structured data (schema markup) is very important and an integral part of technical SEO.
Here’s an example of adding structured data to your HTML:
5. Improve Website Load Speed
Lastly, improving your website’s load speed is another important aspect of voice search optimization that you must not miss out on. Voice search and result seeking are all about speed, and the majority of voice searchers prefer their results to be quick.
Therefore, it is critical to improve your website’s speed and make it load quickly. By doing this, you also improve your site’s overall web core vital score and perform well in traditional search as well.
Optimize Your Business for Voice and AI Search with Shreem
Outrank your competitors with advanced voice search optimization with Shreem Business Solutions. At Shreem, we have the cutting-edge expertise in optimizing all types of business websites for voice search by making the pages highly discoverable by AI and NLP (Natural Language Processing) models.
Contact us today to discuss how we can meet your voice search optimization needs!
Frequently Asked Questions
1. Is voice search the future of SEO?
Yes, voice search is the future of SEO as AI-enabled voice assistants and devices continue to grow each year in terms of technological advancements and market share, and size.
2. What are the top 5 voice search platforms?
Some of the most popular and globally used voice search platforms (enabled by AI voice assistants include Google Assistant, Apple Siri, Amazon Alexa, Microsoft Cortana, and Samsung Bixby.
3. How to rank for voice search?
By implementing some of the advanced voice search optimization approaches in this guide, you can transform your existing website into a voice search-optimized one and rank for conversational, long-tail search terms and keywords.
4. What are the best voice search optimization tools?
Some of the best tools that can help you optimize your website for voice search and future-proof your business include Google Search Console, Answer The Public, AlsoAsked, SEM Rush, and other keyword tools for researching and planning long-tail and semantic keywords.
5. Which is the best voice search optimization company?
Shreem Marketing is one of the fastest-growing AI-first digital marketing agencies, leading in the voice search optimization space. Having helped more than 100 companies future-proof their marketing with AI marketing, Shreem is positioned to enable businesses of all sizes to leverage AI-enabled marketing opportunities, including voice search optimization.
